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Action figures aren’t just for boys anymore

Forget curvy, petite and tall Barbie[1].

What girls really want from their dolls is a good fight, say toy experts.

This month, Mattel is launching its first line of action figures for girls — six DC Comics characters, including Wonder Woman, Supergirl and Batgirl.

The dolls are half an inch taller than Barbie and have moveable joints meant for, well, action, says Mattel.

Selling for $10 or $20, depending on accessories, the dolls will be sold first in Target stores later this month.

"In the past, the action category was just for boys," said a Mattel spokeswoman at Toy Fair at the Jacob K. Javits Convention Center. "It's an underserved market."

This is the year of the empowered girl as a bevy of action figures aimed at girls hits the market, including the first all-female "Ghostbusters" movie, coming out next year and starring Melissa McCarthy, for which Mattel is selling four female action figures.

But the DC Comics figures are still more Barbie-esque in their curviness, than muscular like mixed martial arts star, Ronda Rousey.

A two-year-old, New York City company, IAmElemental, launched a set of action figures for girls inspired by such historical figures as Joan of Arc that have been sold in specialty stores for the past year.

"Our figures have a healthy hip-to-breast ratio," said founder Julie Kerwin, adding that the other dolls are more "hooters than heroine."

The seven IAmElemental figures have narrow hips and names like Curiosity, Ingenuity and Logic.

"The general feeling is that this category can be extremely successful, said Jim Silver, president of toy review site TTPM, "especially when you consider the popularity of the female character Rey, from The Force Awakens."