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Home / American Girl Expands into Building with Mega Bloks

American Girl Expands into Building with Mega Bloks

Playthings Staff[1] -- Gifts & Dec, March 24, 2016

MIDDLETON, WI - American Girl[2] is expanding into the building category with its first-ever line of premium construction toys by Mega Bloks[3].

The collection, for girls 8 and up, was developed in collaboration with Mattel's Mega Bloks team and feature highly detailed building sets and fully articulated mini figures based on the company's popular Girl of the Year characters, including past favorites Grace, Isabelle, Saige, McKenna and Nicki.

The new construction sets allow girls recreate special moments from their stories. Each themed set features its own fully articulated Girl of the Year mini figure character, with realistic details and unique fabric elements, and comes packaged with a multi-page storybook with robust content and step-by-step building instructions.

To extend the playability, the line also includes eight individually packaged American Girl mini friend figures, along with two style collections containing additional figures and mix-and-match accessories girls can use to further expand the Girl of the Year story world.

The Girl of the Year-inspired construction collection by Mega Bloks for American Girl includes: Grace's 2-in-1 Buildable Home, Isabelle's Ballet Recital, Nicki's Horse Stables, Saige's Art Studio, Grace's Pastry Cart, McKenna's Gymnastics Training, Uptown & Downtown Style Collections and an assortment of collectible figures.

"We know girls are makers, creators, and doers, and they are looking for activities that fuel their creative and imaginative spirit," said Katy Dickson, president of American Girl. "Collaborating with another Mattel brand to create a premium and thoughtfully conceived construction line for girls allows for terrific synergy across the company and helps us encourage girls' creativity and self-confidence in a whole new way."

Bisma Ansari, vice president, marketing at Mega Bloks added, "It is such a privilege to collaborate with American Girl in bringing these iconic characters and their stories to the world of building. Our building sets will encourage children to build the next chapter of their favorite American Girl story or create new ones!"

The Mega Bloks American Girl products range will be exclusive to Toys "R" Us in the U.S. and Canada and will expand to other retailers on July 1.

References

  1. ^ Playthings Staff (www.giftsanddec.com)
  2. ^ American Girl (www.americangirl.com)
  3. ^ Mega Bloks (www.megabloks.com)